Tag : perception
1 year, 8 months ago
1
Posted in: Psychology, Technology
At the heart of Personal Metrics is the need for persuasion, whether aligning a new idea, adopting a new attitude, or modifying their behavior. BJ Fogg coined the idea of Captology, which is the study of computers and their use as persuasive technologies. As Founder & Director of the Stanford Persuasive Technology Lab, Fogg helps [...]