Tag : design

6 years, 10 months ago 1

At the heart of Personal Metrics is the need for persuasion, whether aligning a new idea, adopting a new attitude, or modifying their behavior. BJ Fogg coined the idea of Captology, which is the study of computers and their use as persuasive technologies. As Founder & Director of the Stanford Persuasive Technology Lab, Fogg helps [...]