Category : Gaming

Let’s face it. In our heads, we know we need to change our behavior in order to see positive results in our metrics. But changing our habits and creating new ones is just plain hard. There comes a point when you’ve gathered all the data, you’ve internalized it and truly understand the meaning of your metrics, [...]

After studying Personal Metrics for a while, I’ve realized that creating products or services that are rooted in Personal Metrics is very similar to designing games. I should note that I am not a game designer, however, I am fascinated with the psychology and neuropsychology of how game mechanics affect us as emotionally responsive beings. [...]

The idea that measuring behavior can drive behavior is central to game mechanics. By providing players with performance cues, the player alters their behavior to get to the next reward. But can this concept that has been adopted by verticals such as health, fitness, and finance thrive in the workplace to motivate employees and drive [...]

Over the last 18 months, the element of gaming on Facebook has seen exponential growth. According to Bloomberg, Facebook is the world’s largest gaming portal with 100 million users. One popular game on Facebook called Farmville has more players than Twitter accounts. Zynga, the two year old company that creates games, including Farmville, expects annual [...]