The future of ambient technology

6 years, 9 months ago 1
Posted in: Living, Technology

Personal Metrics isn’t just about how we as individuals change our actions and habits based on data about our behavior. It is also about how brands use the data trails our behavior produces to help tailor their products and services to our needs and lifestyles.

Freeband Communication is a Dutch national research program that is focused on the area of ambient intelligent communication. The foundation of their research is based on the idea that we are on the verge of a shift that will “move the center of information control to the individual.” The result of this control will be that sensors and intelligent electronics will monitor or behavior and then adap our environment to reflect our real time needs. Freeband refers to this as “an ambient intelligent environment”.

To help illustrate the idea, Freeband commissioned Martijn Hogenkamp (an Amsterdam based motion director and designer) to develop this video: The Ambient Life.

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